Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results.
1. Break emails up into sections.
2. Make them easy to scan by using lists and boding key points.
3. Remove all links unless the client specifically requested them.
4. Don't send your entire portfolio.
5. Match the benefits of your past work to their current needs.
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