Think about how much time you have to spend on the sites. Building 1 site to a good level of traffic and recognized brand takes time let alone 3.
It's easier to have one money site, that way you can focus fully on it.
I am finding having long text content in a post helps. Users tend to click 'See more' compared to clicking into a link. This click is considered an engagement which you can retarget.
Medium posts rank really well on google but all the links are no follow. If you write good medium post you can get good traffic on it and maybe visitors through that post, however for pure SEO purpose its not the best platform.
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