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My dealership does have a IM department, I work for a large family owned auto group (around 35 dealerships in my state). However, their primary advertising is through typical dealership lead generation, e.g. Cars .com, CarGurus, TrueCar, Costco/Sams Club, etc. My goal is to capitalize on...

Contrary to popular belief, new car sales do not have a very high difference between MSRP and the dealer invoice. On Base models MSRP is typically $400 above dealer invoice. On top of the line models, it is typically $1,100-1,300 (on a $30-50,000+ vehicle) Many times for new cars we end up...

Introduction: I have a fair amount of internet marketing experience, having dabbled in everything from ecommerce drop shipping, to local Instagram marketing. I had been running a local Instagram Agency for a few months prior to the changes beginning to lower effectiveness of automation, and...