You will not find the proper answer here since every situation is unique, also a business blueprint will also not help.
I would suggets you to get a professional tax advisor.
There is a lot to talk about that subject but I would say generally the best practice would be to use a subfolder since it share authorithy with your website.
If your website provides real value to the users (this worsks better on niche websites) they will not think that way, since value is expected to be provided. Collecting newsletters and doing email marketing still works very well.
My personal opinion is that building quality content (this includes proper keyword research, understand search intent etc), update that content from times to times and have consistency with publishing new articles is what gives the best overall results.
In personal understanding, having your branding done right and a solid online reputation, it's far more important and profitable than cold outreach. Cold outreach can maybe be more profitable in the beginning to get the first clients if you decide to call for local companies which you can target...
So white hat seo for product sites is mostly about doing the basics right such as good product pages, proper keyword targeting and clean site structure. I would recommend for you to focus on content that actually helps users decide, not just stuffing keywords or chasing tricks, such as good...
It usually depends since it can be very specificy depending on the type of blog, but a combination of email marketing + digital products makes me the more revenue. As said, it can depend, some blogs may be affiliate marketing others can be ads, different publics have different ways to monetize.
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