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What are you coding in? Python?

Of course it's hyped - the guy is selling his own product, not making his money on consulting.

Don't go into FB, or any traffic source for that matter, unless you have a source/system for accounts. It won't be scaleable. Even for whitehat campaigns.

IMO, I wouldn't focus on SEO unless you have some bankroll to invest. It's just demotivating to spend months without seeing return. If you're a beginner, it's not the skill but motivation that stops people - so I'd do social+CPA or something where you can quickly see traffic spikes, and then...