Step 1: Spend money on a broad match to get keyword ideas.
Step 2: Pick few main and few supporting keyword from the search term report.
Step 3: Choose match type according to your needs.
But things matter a lot from industry to industry and market situation.
no one going to show you some specific profitable keyword for any product. You have to do your testing yourself, but before that you can spend time to ready this forum about ppc for bing and google.
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