If it's a new product that nobody ever sees then you shouldn't use Google Ad. Google ads only works when people know your product and search for it. Instagram is fine to build some product awareness. You might also want to try facebook and pinterest for that matter.
Both are fine. Most Chinese have both so you can have either one if you can't get both. WeChat is more than a payment tool. You can also use it to promote your products which is a huge advantage over alipay.
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