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You can try to add native widgets, pops,video players. But its not enough data to take a decision. It's very dynamic and various from niche to niche. In addition, you should think of what you going to promote is it allow or not a specific ad-format. i.e if the product/advertiser usually are not...

always use DMR, try to re-check the funnel, a/b different landings, your traffic source - maybe you receive a lot of unrelevant views.

This days none of FB or the Advertisers are will be happy within "free XXX" or "get free XXX", which means you need a very good cloaker. And yea accounts will burn, so do it smart. I'm familiar with "Win an iPhone" offers, if you able to manage run it on FB, it might become very profitable.

Hi Guys, I'm ri0s and been around the online marketing for the last 8 years. Familiar with BHW but never jumped in that much. Experienced with affiliate networks and media buying. In the last 2 years shifted myself into mobile. Pin submits and sweeps are my main game this days. Would love to...