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Hi, I posted few threads before where I explained my entire situation. It got closed because I was trying to do what my competitor was trying to do to me. We originally came here and asked for real help after we exhausted all of our efforts to make our ads more efficient, block his VPN IP...

We are using exact match keywords

SEO takes months of work to show results, meantime we will lose business. Also most people can't tell the difference between an ad and an actual organic result. So people tend to think first link is the best one.

At this point, we want to attack back, but we do not know how and what our options are. We put every penny we had and spent months of research and hard work to bring our business to where it is now. We kill ourselves to make our customers happy. So shutting down and going home because of an...

Where can I find these options? Sorry, I am new to all this.

tried and they tried to convince me that they catch it all

He met us in person and make the threats in person. So we have no proof, but he was very specific, if we do not lower our bid on the keywords so he is first on the page, he will do what it takes to shut us down.

We are working on modifying the broad keywords to be less generic, but when we trace the IP addresses, 95% of them are coming from VPN services and all from 10 different zipcodes.

we just started to advertise on there yesterday and the competitor is there too. We are worried that his bot will target us there too

Yes it is a local business in New York City, it is a group activity business, so most of the keywords have to do with that activity itself such as New York sports club gym, LA fitness Gym, gym in NYC etc.. we are not sure how after all these steps we have taken, he is still maintaining the same...

Sorry to make this long but I want to give you a complete picture, We recently opened a business to help our retiring parents since they do not have money saved, do not own a house or anything, so me and my sister thought of the business to support them as we get older, get married, have kids...

Updates, We just found out today the reason we had been getting fraud charge backs lately in the past 2 weeks or so. So many fraud charge backs (people used stolen credit cards) to pay. They hold the spots and then cancel or no show or come and play and then the charge get disputed by the real...

I do not think so

yes I understand now. Thank you for the clarification

Thank you for understanding our situation, the reason we had not got our hands dirty is we believe in karma and that if you do bad to people, it will come and hunt you back eventually. Completely agree that if this keeps happening, they will run us out of business soon and take more share of the...

Thank you for the clarifications, so they have to be targeting certain KW then the URL which might be the case. As for the invalid or fraud clicks, we have no idea, but we are getting tons of clicks that stay less than a second on the page, targeting the same KW over and over and not browsing...

Thank you and I will say hi to them. But can you please explain how to do this and how does it work? Sorry, very little knowledge about networks and all that.

We are on multiple advertising venues, we keep track of where our customers are coming from, 70% google, 25% family and friends (word of mouth), 3% facebook and 2 % yelp.

We have no idea how to do that, we have no experience in programming or the technical behind running the websites, bots etc..

Google cost per click is cheaper since you only need to beat the person lower than you by 1 cent to rank higher if you have higher quality score. Keywords quality scores calculated by few methods, one of them is click through rate.