YouTube is boosting new videos. They'll rank lower when the video gets older. Honestly "free xbox codes" doesn't seem like a particularly hard keyword. Try working some magic with description and tags, ask your viewers to share/comment/like before they can access something and you should be able...
YouTube is recommending adding your videos to playlists in their Creator Academy. In my experience, playlists aren't really helping that much with SEO, but they can help in sending people to other videos of yours.
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