There are internet statistics services, like hotlog for example. Once you are registered, you will receive a code to put into the html of your page. It will show you the number of visitors.
It all depends on the content you are going to place there. I would emphasize on usability aspects. The web site should be both: attractive and easier to use (browse info). Perhaps I could suggest you a good template. PM me if interested.
A good idea for a travel blog could be "money saving tips for travelers". Such a blog may draw attention of numerous visitors if your posts are sufficient.
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