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Just to piggy back on what others have said, it's important to understand how different users interact with the site. For example, visitors from Facebook will respond to your site differently than someone coming from Organic Search or Twitter. At Ezoic we work with thousands of sites and our...

You can use 5 if you are working through Google Partners that provide access to Google's Ad Exchange. Otherwise, 3 with AdSense.

It's also possible to serve more ads through working with Google Partners. There are many that have setup DFP and allow publishers to work through them and apply for Google's Ad Exchange.

I would definitely look into serving ads on the site. As long as you aren't going overboard and spamming people out, I don't see why you couldn't earn a little bit of money through that.

Thanks everyone for the warm welcomes. The airport is definitely closer to the city than anywhere else I have been! Also, I'm working on getting my beard to grow a beard :)

Hi everyone, Hank here from Ezoic - a Google Certified Publishing Partner. Just wanted to introduce myself and let you know that I am looking forward to sharing my insights, and more importantly learning from the rest of you :cool: