You can't do anything unless he is using a registered trademark in his address text. If he is using your brand as a keyword, that's conquest bidding and is totally acceptable. The only thing you can do is beat his ads.
Just set up the campaign/ads/keyword and set the bid low. Wait a day or so and just monitor the traffic. If you aren't getting any impressions or your average position is too low, raise the bid a little each time.
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