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Thanks for the info. I just started playing around with this. Does running an adwords or adwords express campaign help local SEO in any way?

I have a remote client that needs some local reviews on car sites like autotrader to jumpstart the organic review process. I don't have any contacts in that location. What is the best strategy to plant some reviews to help give some validity?

Not dead, it's in the middle of a transition from a facebook alternative to a giant yelp of sorts. For example, your business google places or maps listing is switching to a google plus/local page. I have heard they they are weighing reviews and posts on a company's G+ page heavy on the SEO...