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I usually test around 3–5 creatives at once. I’ve found that video tends to perform better for engagement, but images can be more stable depending on the audience and offer. I also refresh creatives regularly when performance starts dropping.

Same here. I’m focusing more on broad targeting, better creatives, and letting Meta’s AI handle more of the optimization. Still testing different formats and placements to see what performs best.

I’d check the docs and demo of all 3 first. The setup can be quite different, so its better to see which one suits your campaign.

Just adding a short intro before the main content made visitors stay longer for me.

Adsterra is also worth a test, specially if you want more traffic formats.