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Watch time retention in the first 3 seconds remains the key metric for Reels reach. While original audio and unique visual cuts get prioritized by the AI filter, keeping completion rates high with strong hooks is what actually pushes the video past the initial testing bucket regardless of format.

Meta's algorithm update definitely penalizes pure unedited re-uploads, but you don't necessarily need high-budget original production to get reach. Adding original voiceovers, meaningful text overlays, or transforming the content into a reaction/review format is usually enough to bypass...