I still think it’s worth starting but I’d avoid very broad topics I’d pick a specific niche focus on useful content and try to cover topics that AI generated results don’t answer very well
For me publisher history would be the biggest thing I’d want to know where the links have been placed before and if those sites are actually getting real traffic
I’d check GSC first especially indexing manual actions and the links pointing to the site If the exact brand isn’t showing I’d look there before doing more link building
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