Search results

You’re absolutely right — 100%. Rankings alone don’t mean much if the traffic isn’t relevant or engaging. Matching search intent is what really drives quality traffic, leads, and conversions.

Yes — the biggest trigger was seeing impressions stay relatively stable while clicks and rankings started slipping on key pages. Search Console made it clear that simply publishing more content wasn’t enough, so the focus shifted toward search intent, content quality, internal linking, and...

Finding right keywords