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you should not panic over a short outage. Google slows crawling when it sees server errors but a temporary outage does not automatically destroy your rankings. Once the host is back, check the site, GSC crawl stats and make sure everything is returning 200 normmally.

PMax automation is one of the best approaches because it give strong audience signals, clean conversion tracking, and good creative groups. Too many manual changes can also limit the automation.

I think reels are the biggest opportunity right now but you can test short, original videos in your niche, strong hooks and shareable content instead of just regular posts.

They are not the same thing brother. DA DR is a third party link while the topical authority is how well your site covers a subject. A strong topical site can rank with low DR but links will still matter. A relevant backlink does help your rankings but it will not simply increase your topical...

I will check search intent first. A basic refresh can miss a shift in what users want so just compare the current SERP and top ranking pages before rewritting.

Yes people does land opportunities from a small linkedIn profile. You should simply focus on your clear profile, targeted connections and useful comments on posts from attracting potential clients. Those initial conversations normally come from being visible and relevant not having a huge following.