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Definitely geese they’re already behaving like the kings of the castle. If they could talk, I get the impression that they would spend all day insulting people.

Yes, that is one of the reasons why most of the functionalities were removed from the toolbar. There have been some overlays of SERPs, but none that can match the old SEOquake functionalities.

You do not necessarily require a blog; it will be helpful in generating organic traffic and also in product pages. AI content is good for a start as far as I am concerned, but ensure that you put in some product information.