Search results

I’ve been thinking about this, looking at how I normally plan blog content. It appears the usual process is: Ahrefs / Semrush → find a keyword → check search volume → check KD → check the competitors → write the article. But I’m beginning to wonder if we’re putting too much stock in the first...

The "same links, two jobs" part is probably the most interesting here. I agree, I don't think you'd separate out AI visibility from traditional SEO as if they're completely separate systems. If a page isn’t indexed, discoverable and already showing some level of authority, there’s not much for...

That's a really good distinction. I think “what page gets the link” is becoming just as important as “what domain gets the link.” The commercial page may have the authority, but it’s the useful, question-driven page that generally gets the visibility, gets cited, and maybe becomes the source...

Yep, that's right where I'm headed as well. DR can show you how strong a domain looks on paper, but traffic, relevance, and real mentions can tell you so much more about whether the site actually has influence. What’s interesting is whether these signals are becoming useful not just for...

Something I've been pondering recently. For years, the link-building discussion has basically revolved around the same things: DA / DR, topical relevance, ref domains, anchor text, guest posts, niche edits, PBNs, etc. But search is changing pretty fast. Google no longer just gives us a list...