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Don’t make too many changes at once. Check CTR, CPM, frequency and conversion rate to find where the drop is coming from.

I think it depends on the size of your setup. For small teams one BM with multiple accounts works fine, but bigger setups usually separate things to avoid issues.

Competitor research helps me find new ideas. I check what keywords others are targeting and then test the ones that match my offer.

Social media can bring faster results, but traffic usually stops when you stop posting. SEO takes longer but can become a steady source of visitors.

For me, LinkedIn Ads works better for some B2B websites because the audience is more focused. It may cost more, but the traffic quality can be better.

I’m curious how people are handling dayparting for native ad campaigns. Native traffic seems to behave very differently compared to search traffic, and strategies that work for search don’t always give the same results on native. What kind of time-based adjustments are you making for native...

Rankings are just one metric. I pay more attention to organic traffic, conversions, and how many pages are bringing in clicks. If those keep growing, the SEO is doing its job.

I always check indexability first too. A quick look at robots.txt, noindex tags, and canonicals can save a lot of time because if pages aren't being indexed correctly, everything else is secondary.

Yes, it scales, but you need solid processes. White hat SEO is slower at the start, but once you build good content and authority, it's much easier to grow without worrying about penalties or rebuilding everything later.

Not every blog needs one. I only add videos to posts where it actually helps explain something or keeps people on the page longer. Around 2–5 minutes has worked best for me, but the content matters more than the length.

I found some broken backlinks pointing to my website. How do you usually handle them? Do you remove, fix, or ignore them?