If I see some positive signals early, I’ll give it more time. But if its spending with no real results, I dont keep forcing it just hoping it will work.
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I think scaling too fast is where many traffic sources fail. I prefer slow testing, tracking everything and only increasing budget when results stay consistent.
Try checking the frequency and CTR first. If frequency is high, refresh the creatives or expand the audience. Also compare the last 7 days with the previous period before making major changes.
Refresh your creatives every 7–10 days, exclude past converters from your audience, and treat frequency above 3–4 as your signal that ad fatigue has kicked in.
I faced something similar with native ads. The page needs more engagement elements because users are not always searching with strong intent like Google traffic.
SEO tools are useful for finding problems, but I do not trust every warning blindly. I check the issue manually before deciding if it really needs fixing.
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