I'd start by improving your ad creatives and testing different headlines, images, and CTAs. Better targeting and a fast, relevant landing page can also make a big difference in both CTR and lead quality.
Yes,but it won't do everything in one night.You can manage your technical setups or publish high quality content and these will take a small amount of time.
I have achieved a lot focusing on search intent rather than keywords.And If your content is good enough then you improve your rankings and organic traffic.
If you want to manage multiple accounts then i would prefer you to give the priority on stability over constantly changing setups.For google accounts,you have to focus on google's policy.
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