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Most SEO reports still focus heavily on rankings but I feel that doesn't always reflect the actual value of a campaign.. For those managing client websites or your ow projects what metrics do you consider most important when evaluating SEO performance over the long term?

I'm planning to start a new blog from scratch, but almost every niche seems competitive now. for those who have launched blogs recently, is relying mainly on Google traffic still a realistic strategy or should new bloggers focus on building audiences through other platforms from day one?

Yes, for some niches it still works well. I would not use tumblr as the main marketing channnel, but it can help with brand visibility, especially for art fashion, gaming and fandom communities. Just post consistently and match the community style

interested packages, do you offer custom SEO packages for new websites or are the listed packages fixed?

Over the last couple of years I have noticed that many well-known brands seem to rank even when their pages are not necessarily better optimized than smaller competitors. It makes me wonder whether Google is pplacing much more emphasis on brand recogniton and user trust than technical SEO. for...