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I wouldn't value it from the $10k revenue alone. I would look at MRR, profit margin, growth rate, churn and how dependent the business is on the owner. Stable recurring revenue would make the valuation much stronger.

For me the research part seems like it would take the most time, especially finding the right keywords and understanding what competitors are doing. AI can speed up content creation, but deciding what content is actually worth making still takes work.

I think prompt engineering is becoming useful, but understanding SEO is still more important. A good prompt can save time, but you still need to know whether the AI output actually makes sense for SEO.

I'd choose AI with human oversight. Automation is great for research, outlines and first drafts, but fully automating publishing can create a lot of repetitive or inaccurate content that becomes difficult to maintain.

I'd create the course outline first, use AI for the initial scripts and PDF drafts, then manually review everything before generating the videos. AI can make production fast, but the structure and examples still need human checking.

I wouldn't spend much time changing metadata unless you actually have evidence that it affects reach. I'd focus more on the hook, retention, caption and engagement since those are much more visible signals.

I use AI more for generating ideas and variations rather than publishing the first output directly. It can save a lot of time, but I'd still manually review the copy and test several versions to see what actually converts.

That's a pretty big difference. I'd test it with the same type of content over more posts before concluding it's the device. Posting time, video topic and initial engagement could also explain part of the difference.

I wouldn't force myself to post every day if the quality drops. A realistic schedule like 3-4 good posts per week seems better than posting weak content every day just for consistency.

I think consistency helps, but testing different formats is probably more important than just posting more. I'd test Reels, short posts and image posts for a few weeks and double down on whatever gets the most shares and watch time.

For a short outage I wouldn't make too many SEO changes immediately. I'd fix the hosting issue first, monitor Search Console and rankings for a few days, then consider moving hosts if downtime keeps happening.

I'd probably choose the brand domain if the goal is to build something long term. An EMD can make the topic obvious, but a brand name gives you more room to expand into other keywords later.

Organic search still seems the most stable long term to me, but I wouldn't depend on only one source. Search plus social or referral traffic seems safer because any single platform can change suddenly.

I think gut feeling is useful for deciding what to test, but I wouldn't make a major change based only on instinct. Test the idea first and let the data confirm it.

I usually check the date if the topic changes fast, especially AI, SEO, social media or software. For evergreen topics I don't really care as long as the information still looks accurate.