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what do you mean by this last part? why does brand presence matter?

Thanks Tariq and Rasmus. What if I don't necessarily need the second locale? Ie. my site is focused on /en and i have another locale which I'm considering shutting down, but I haven't yet because its still generating 30-40% of the traffic. Would /en locale be stronger without those...

Hi, I'm looking into SEO in multiple languages, but can't find any conclusive info. So far, i know its best: - use hreflangs - do not mix languages on the same page - no automatic translations - don't use temporary redirects to auto-detected user locale. always ask user to switch (in a popup or...