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Yep, that’s a textbook cloaking setup! showing one thing to Googlebot and another to users via referrer checks or JS redirects. It’s usually tied to hacked or injected pages piggybacking on high-authority domains. Definitely a classic black hat tactic, but also a huge risk if you're caught...

This is so right. UGC content is a lot harder to create than people think to record, edit. Then having a platform to post it too, that has been built, the the prices are well worth the money and if done correctly, then it's definitely a solid strategy for businesses.