As I start testing different creatives on Facebook, I keep seeing big performance fluctuations even when the audience and budgets stay the same. What methods do you use to identify whether the issue comes from the creative, the learning phase, or Meta’s system side changes?
There are some pretty good tools, depending on what you're doing, you could use AdSpy (ad research), PipiAds (creative ideas), or Hyros/Triple Whale (tracking) — depending on your goals
You can’t directly share pixels for app ads like with web. The client needs to add you to their Business Manager and give access to the app in Events Manager
This shows the power of clean strategy and patience. Sometimes breakthroughs don't come from trying to bend the system, but from playing by the "rules of the game" enough to build trust and stability.
Meta will usually suspend your ad account and block any new campaigns if you delay payment. If it's a personal account and the amount isn’t huge, they rarely take legal action — just debt reminders and account restrictions.
Campaigns were duplicated multiple times due to sync errors and I lost several hundred dollars overnight. You should double check after each change, wait a few hours for the sync to complete, and double check everything before increasing your budget.
This error is usually caused by a temporary restriction on the ad account. Please check "Account Quality" and submit a complaint. The complaint will be processed within 1-2 days.
Meta's algorithm is getting stricter, especially with repeat or underperforming profiles. I find that accounts with history and natural behavior do better.
Running BH is now more likely to be rejected due to a more rigorous review process. Careful separation of channels, use of clean domains, and use of behavior-based cloaking techniques are required.
I also recommend testing other ad formats like carousel ads, video, and mobile optimization. Don’t forget about retargeting — it’s a great way to increase conversions!
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