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Hi everyone, I'm managing Facebook campaigns for an eCommerce site that was redesigned and migrated to Shopify about 2 months ago to improve tracking. For the past 4-5 months, CPMs were relatively normal (below $40). Now the issue that we are having is that as our CTR doubles our CPM also...

Hi, new here. So I have some FB campaigns that are going toward an eCommerce site. The site was recently redesigned around 2 months ago and migrated over to Shopify for better tracking. CPM's were relatively normal below $40 during the past 4 or 5 months. However, once tracking worked and the...