7878's thread will teach you everything you need to know. In the file with the proposals found in the thread, there's even an amount to charge for keywords.
Move onto Yelp or urbanspoon, even ripoff report.
I have all the materials and am currently researching businesses. I have 3 restaurants found already, but I believe this method works better for contractor/dentist businesses. I should have at least 30 mailers (hopefully) sent out before the end...
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