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semRush is much better. But you cannot totally rely on tools.

Do not fall for this trap. Your website will be panalized go for white hat seo. Inbox me if you want to talk about experience. I would help you in any way I can xD.

after new google update many websites rankings are going down but the ranking of those websites which are human written are not effected by this update and no off page seo is not dead it is still the most important when it comes to rank your website.