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If we talk about the big changes in SEO field then according to me there is no big updates regarding this. But google can make their algorithm updates which affects the SEO. You can also mind gooogle algorthims and then make your SEO strategy in 2023 to make better results.

If you want to find SEO clients, first of all you have to reach up to the clients through advertisement by email, social media like facebook, instagram, twitter, linkedin, etc. And you can also do partnership with small agency, they help you to find your clients.

Please send a sample of the Link building.