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I feel that the biggest issue would actually be that of whether there is any real value in the system rather than just creating more numbers the platform policies can also be altered and therefore I feel that it would be better to avoid automation and having multiple accounts.

I would keep these ads running as long as the tracking and feed are working well but you should first verify their eligibility Merchant center problems budget and bidding

As far as I can judge the majority of newbie bloggers begin with something that is recommended on the web in addition price and convenience of installing a blog are very important at least for novice bloggers

I would start with the analysis of new queries increase in impressions may indicate that the page started showing up for new keywords so i would analyze the queries positions CTR and relevancy of the traffic

I think the domain extension itself is less important than the quality and relevance of the backlink an .edu or .gov link can be valuable when it comes from a relevant trusted page but i would not assume the extension alone gives an seo boost I’d be interested to see more controlled testing...

Impressions with low clicks do not necessarily mean a penalty I’d check Manual Actions and Security Issues in Search Console first then review rankings and CTR for the affected queries.