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test new creatives every 2-3 weeks at most. it's normal for creatives to lose performance, even the good ones, that's why they should always be renewed, like TV commercials. the best creatives are those that "talk" to whoever is reading/listening to, don't make creatives that look like flyers.

AdSet-level budgeting is the beste when you're testing different audiences (with similar sizes), because the CBO often skews the test, giving more budget to one audience over others. Once you've found the best audience(s), CBO is a good alternative to leverage yout investment.

it's basically the same, as you consider that you can run the same ads in both at the same time. it's just more space to annouce. at least when it comes to Brazil, it is usually like this: if your target audience has more money/is older, they will be on Facebook; if have less money/are younger...

my experience is that you will get banned almost instantly... but you can use some strategies to make your accounts/campaigns last longer. e.g., you can send traffic to an advertorial before the sales page, and even to a simple safe redirection page before the advertorial. It's less efficient in...