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Everyone talks about better creatives, better bidding and better targeting. But I've seen campaigns become profitable simply because user behavior changed. Have you ever launched exactly the same setup at a different time and received completely different results?

Everyone talks about: - USA - Brazil - Mexico But sometimes the best campaigns come from unexpected places. Have you discovered any underrated GEOs this year? Would love to hear what's working outside the obvious markets.

Thanks everyone for sharing your experiences. One thing that stands out is that almost everyone agrees on waiting for enough data before making hourly adjustments. It seems the biggest mistake is trying to optimize too early and making decisions based on very small samples. We've also noticed...

Interesting perspectives here. It seems everyone agrees on one thing: time-based optimization only becomes valuable once there's enough reliable data. From what we've observed, dayparting tends to work best for Push and In-Page campaigns because advertisers have much more manual control...

Not asking theoretically. What are you actually seeing in 2026? Which format currently gives you the best balance of: - testing speed - optimization potential - scalability Push? In-Page? Pop? Or a combination?

Many advertisers optimize by GEO, device, or placement. But I've seen campaigns where performance varies dramatically depending on the hour. Some segments generate most of their profit during only a few hours each day. Do you actively optimize by time of day? Or do you find the impact too...

A lot of beginners focus almost entirely on CTR. But some of the highest CTR campaigns I've seen were also some of the least profitable. Once traffic starts flowing, what metric do you trust the most? CR? EPC? ROI? Retention? Curious how experienced buyers prioritize campaign analysis.

Been thinking about this: Same source, different placements → completely different results. Which makes me think: traffic quality inside the source matters more than the source itself. Do you guys optimize deeply (placements/zones), or mostly at campaign level?