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I get that, but having both websites (two different languages and addressing different geographies) with almost the same amount of disadvantage feels a bit strange.

Talked to someone that has a news site with 500K visitors per month, he said this is normal because Google is not filling each page with ads, he got that too but his ad show ratio is 70%, mine is around 30%.

around 60-90 seconds in both, one has 70% bounce rate, the other %50.

Thought about that and checked some stats today, according to a report 30% of people used ad blockers in 2019. 4/5th of all my visitors using adblockers still seems unlikely to me. And I am not using an adblocker when I get the white block.

My adsense shows almost one fifth page impressions than Analytics in two different content sites. Both Wordpress, on the same server, using same theme and set of plugins. When I try an incognito from various browsers, sometimes I see a white blank space instead of ads. So here is what I tried...