I have been running a ppc campaign for my brand for the last 3 months. My ad keeps fluctuating between the top 3 ranks and accordingly my CPC value changes for the keywords. I need to know what is the possible impact of AD Rank on Cost per click?
No, it won't hurt your website SEO.
While doing the meta tags for the quiz page keep in mind that you are not using any of your targeted keywords that already have a specific page assigned to them.
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