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It's both. But seriously - even if your ad went out to people who exclusively weren't following you (and most brands wouldn't actually prefer this by the way - because their algorithmic ranking is so bad that advertising is their most likely way of being seen - even by their own followers)...

Advertising in order to get a follower boost is a waste of money, for one simple reason: the advertisements appear in the wrong place. Instagram needs to offer two types of advertising: in-feed, and in-explore. In-feed advertising is intrusive, but may get you conversions if you're selling a...

Instagram is performing A/B testing at the moment. What does that mean? They've done this stuff for ages. Facebook/Instagram rarely release any changes to anything without A/B testing first. So at the moment, they've flagged a ton of accounts (of all varieties - data data data) and they're...

He means you're trying to sell stuff.

VapeMonkey is right. You may think it's all about posting high quality content, deleting poorly performing content, controlled post rates, minimal advertising, targeted hashtags, API automation and all that stuff but nothing - and I mean nothing - is more effective than having a post bombarded...