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Advertisers should like; PPS >>> CPA >>> CPC >>> CPM Publishers should like; PPS <<< CPA <<< CPC <<< CPM Sometimes advertisers prefer to CPM when it is really "low" and CTR&CVR is high enough. When CPM is $0.05, CTR is 5%, and CVR is 5%, 100,000 imps generate 100,000 * 5% * 5% = 250...

Hi everyone, I'm Yasu from i-movad, Inc. We run Mint, a global ad network platform. Our parent company is i-mobile, which generates the largest ad traffic in Japan. Let's connect and exchange our latest information together. Oh, let's play Pokemon GO! Yasu