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Aright so I heard there is a list of words (or two, but not full phrases) that google has that using words on the list will not get you in trouble per-say but will for example have your your adsense RPM/fill % drop, or negatively affect page/site rankings. Does anyone know of this or has any...

I have a content blog that I want to show different widgets(ads and links) and different content based on if a user comes to my site either organically, from native, from email, from social, etc. I was wondering what method would be the best way to go about this and if any effect it has on SEO...