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Is it a good idea to write a unique article for a keyword that is a synonym of an article you already have for extending your keyword base? Say you want to rank for both (purely examples) "WOW Gold" & "World of Warcraft Gold". Could you have your "World of Warcraft Gold" article within the...

I was looking to build a mini-authority site and all exact domain matches are used as it's a moderate-sized category. What type of extra letters, words would you use in the domain? Is it best to use the least amount of extra letters possible? e.g. xxxxhq everythingxxxx xxxxinfo exxxx ixxxx...