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Curious what people are seeing in practice this year, not just theory. I've been running mostly CBO with a mix of images and video in the same adset, and results vary a lot week to week — hard to tell if that's the structure or just normal fluctuation. For those running COD/dropshipping...

Not a scaling issue, no budget changes involved. Multiple campaigns, same targeting, same creatives, same spend — some days traffic converts and leads are qualified, other days it's like a completely different audience shows up: worse engagement, low-quality clicks, sales dry up. It's not tied...