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Sometimes a keyword ranks, but the page ranking is not the page we actually want. For example, a blog post may rank for a commercial keyword while the main service page stays far behind. The traffic looks good, but those visitors may not have the right path to convert. I think checking the...

I have been thinking about something with blog structure. We usually try to make important articles easy to reach through menus, categories and internal links. But I wonder if giving every important post too many internal links can make the site structure less clear. For example, if one...