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CPC doubled overnight on Google Ads, no changes made - anyone else?
My campaign was stable for months, paying $18-22 per lead. Then on Monday, the cost per click suddenly doubled - I did not change any bids, budget, or targeting. I checked and found 2 new competitors bidding on the same keywords now. Quality Score also dropped on a few keywords. Has this...- AdRankAce
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- Replies: 3
- Forum: Google Ads