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Would you rather build a TikTok account around trending topics or evergreen content? Has anyone found a good way to combine both approaches without making the account feel inconsistent?

For those who have managed a campaign that significantly exceeded expectations, what did the campaign look like from beginning to end? What was the objective, which platform did you use, what type of audience were you targeting, what content did you publish, and how did you measure the result?

Building an audience on X is only useful for a business if some of that attention eventually leads to meaningful outcomes. How do you move people from simply following your account toward becoming subscribers, leads, or customers?

If you had to build a TikTok account from zero followers to its first 100,000 followers without an existing audience, what would your strategy look like?