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Seen this play out so many times managing accounts. Small budget, numbers look solid, you say push it, budget goes up, CPL spikes, conversions dry up, you're confused asking if the ad's broken Took a while to get it , that early "good" performance is often a mirage. Algorithm just landed on a...

Meta Ads Manager, GA4, and the store backend often report different conversion numbers. I wouldn’t expect them to match perfectly because they use different tracking and attribution methods. However, if the gap is unusually large, here are the first things I would check. First, compare the time...

This checklist is for campaigns that were spending normally, then suddenly slowed down or stopped while still showing as Active. When this happens, I first check whether the issue affects one ad set or the whole account. If only one ad set is affected, I review its audience, budget, exclusions...

Hi everyone, I’m new here, so I wanted to make a proper introduction. I work in paid media operations for a Hong Kong-based company. Most of my day-to-day work is around Meta, Google, and TikTok campaigns, including account setup workflows, campaign checks, tracking issues, and basic landing...