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  1. Mr Explorer

    Why People Spend Too Much Time Choosing Tools And Not Enough Time Testing

    Hi everyone, One thing I've noticed in marketing and traffic-related communities is that people often spend weeks comparing tools. They compare features. They compare pricing. They compare dashboards. But very few people spend the same amount of time testing. In many cases, the difference...
  2. Mr Explorer

    Why Most Cloaking Problems Aren't Caused by the Cloaker

    I've noticed a common pattern in many discussions. Whenever a campaign starts having issues, the first thing people do is blame the cloaker. In reality, the cloaker is often the last thing that should be blamed. Over the years, I've seen people switch between multiple solutions hoping for...
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