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  1. M

    Does killing underperforming campaigns too early actually cost more than it saves?

    Been running Google Ads for a client's ecommerce store for a few months now. Whenever a new campaign doesn't convert well in the first 3-4 days, my instinct is to just pause it and reallocate budget somewhere else. Figured no point burning money on something clearly not working. Lately I've been...
  2. M

    google ads impressions dropped but everything still showing active anyone else facing this

    hey everyone, i’m seeing something strange in google ads and wanted to check if anyone else is noticing this. campaigns are still active, ads are approved, nothing is showing as disapproved or limited, but performance just feels off. impressions are way lower than usual and in some cases...
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