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Hey everyone, I am planning to run ads for my website services but confused between CPC and CPM. My main goal is to get sales, not just traffic or views. I am still new to this and do not want to waste money testing the wrong option. For people who have experience, which one worked better for...

Hey, I started posting Shorts recently and they get way more views than my normal videos. But I feel like my long videos are performing worse since then. Is this just in my head or have others noticed this too? Curious if Shorts audiences actually hurt long-term growth.